EPIC: Achieving equal pay by 2030
On average women are paid around 20% less than men across the world per month. No country has achieved gender parity in pay as yet. This video, developed by the Equal Pay International Coalition, draws attention towards persistent gender pay gap and presents some of the ways it can be tackled in order to achieve equal pay for the work of equal value, as envisioned in the sustainable Development Goals.
I created a 3 minute explainer video, creating elements in Illustrator and animating them in After Effects. Several scenarios were designed and animated to help explain the gender pay gap. The clients colour pallette and branding guidelines were followed closely.